AFS Media Training Workshop

AFS Media Training Workshop Open to Applicants

Special workshop at the AFS Virtual Annual Meeting

Do the words “media interview” send you running for cover? Have you ever been interviewed by a reporter and afterward said: “never again”?  Do you just wish you understood more about the skills necessary to do a good on-camera interview? If so, we can help you. This highly interactive workshop will teach you how to prepare for a media interview and how to develop and deliver your messages clearly and concisely. And we’ll get you camera ready!

AFS is providing a very unique opportunity for 24 participants in a special training session on working with the visual media during our upcoming AFS 2020 Virtual Annual Meeting (VAM).  The training will consist of two parts – a special plenary session open to all VAM registrants and a dynamic two-hour training session (8 people per class) at times listed below. You will learn about how to translate your issue into a news story and how effectively work with an interviewer to convey your message through practice and assessment with media experts.

MEDIA TRAINING WORKSHOP – 3 options for one 2-hour workshop

  • Wed, September 16 from 3:15 – 5:15 p.m. EDT
  • Thurs, September 17 from 9:00 – 11:00 a.m. EDT
  • Fri, September 18 from 10:30 a.m. to 12:30 p.m. EDT

*You must attend the plenary by Marcy McGinnis on Wed, September 16, at 1:20 p.m. (see below for more information) to be eligible to attend the workshop.
Attendance is limited to 8 people per workshop.

Who should apply for this training?

  • We are seeking people who have been and will likely be in the position to be interviewed by the media for stories on their work. Because of the limited number of students for this class we ask that applicants be thoughtful about their likelihood of using this training.
  • You can be at any stage of your career or at any level and all fisheries topics are of interest.
  • AFS memberships is preferred and you will need to be registered for the VAM

To apply, complete the form at:

Applications are due by noon EDT on Wednesday, September 2, 2020



AFS Special Plenary Session: FISHTALES – Pitching Your Story to the Media 

Wednesday, September 16, at 1:20 p.m.

Broadcast news veteran Marcy McGinnis will share the inside scoop on decision making in the news business. She will explain the journey of a news story – how an idea becomes an actual two or three-minute story on a news broadcast.  She’ll explain what reporters and producers look for and how to avoid common mistakes and pitfalls when pitching your ideas. And she will share some examples of compelling science-related stories that aired on CBS News.


Our Instructors:

Marcy McGinnis: media and communications trainer and professional career coach; former CBS News executive and producer; former facilitator, trainer, and founding member, Alan Alda Center for Communicating Science  (also see  and

Carolyn Hall: Historical marine ecologist; communications trainer and coach; former Alan Alda Center for Communicating Science facilitator and trainer; professional contemporary dancer; member of the AFS Climate Change Outreach Committee ( also see and